OUR KEY INGREDIENTS
time-tested ingredients for modern beauty
black seed oil
Essential fatty acids, amino acids, and minerals for oral care, skincare, haircare, and body care
Black seed oil comes from the seeds of the nigella sativa plant native to Southwest Asia. The seeds are cold-pressed to extract the oil, which has been used in traditional medicine for centuries & valued by many cultures. It also contains vitamins A, C, B (1,2,3,6), E.
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baobab oil
Lightweight moisture and natural shine for skin and hair
Baobab oil is a nutrient-rich botanical oil known for its lightweight moisturizing properties. It helps soften hair, enhance natural shine, and support smoother-feeling strands without leaving a heavy or greasy residue. It helps soften and moisturize hair, support smoother and more manageable strands, enhance natural shine with lightweight conditioning without leaving buildup.
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coconut oil
Oil-pulling inspired cleansing and smooth mouthfeel for oral care
Coconut oil has long been used in traditional oil-pulling routines and helps create a smoother, more comfortable brushing experience. In our toothpaste, it works alongside other ingredients to leave your mouth feeling clean, refreshed, and balanced after every use. It supports a smooth, comfortable brushing experience, inspired by traditional oil-pulling practices, helps promote a clean, refreshed feeling, and works with other ingredients to support overall oral hygiene.
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niacinamide
Transformative powerhouse for skin health
Also known as B3, niacinamide is an ingredient has a multitude of benefits for supporting the skin's natural barrier function. It helps improve skin texture, enhance skin hydration, brighten complexion, and reduce signs of aging by boosting collagen production, leaving skin healthier, and more vibrant.
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hyaluronic acid
A celebrated ingredient for its unmatched hydrating properties for the skin
As a staple in modern skincare, HA is well loved for its ability to draw moisture into the skin. By enhancing moisture retention, it helps to plump the skin, reduce the appearance of fine lines and wrinkles, and helps the skin maintain a youthful, dewy complexion.
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vitamin C ester
Stabilized brightening and antioxidant support for skin, body, and hair
A highly stable, oil-soluble form of Vitamin C designed to support brighter-looking skin while remaining gentle and suitable for daily use. This advanced form of Vitamin C is known for delivering antioxidant benefits without the irritation often found with traditional Vitamin C formulas. It helps support brighter, more even-looking skin, provides antioxidant support, and is a gentle variant of traditional Vitamin C, designed for daily use.
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Panthenol (Vitamin B5)
Lightweight hydration and strength for hair, skin, and body
A naturally derived form of Vitamin B5 that helps attract moisture, smooth strands, and support healthier-looking hair without heaviness. Panthenol is fragrance-free, paraben-free, lanolin-free, and oil-free.
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Keratin
Supports stronger, more resilient hair
Keratin is a protein naturally found in hair that helps reinforce the appearance of smoother, healthier-looking strands while improving manageability and reducing the look of damage. It supports the appearance of stronger hair, helps improve smoothness and manageability, helps reduce the look of damage and breakage, and conditions and softens hair strands.
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Biotin
Supports stronger-looking, healthier hair
Biotin, also known as Vitamin B7, is a naturally occurring nutrient often used in haircare to help support the appearance of fuller, healthier-looking hair while improving overall conditioning and manageability. It supports the appearance of stronger hair, helps improve manageability and softness, conditions hair without weighing it down, and supports healthier-looking hair as part of a regular haircare routine.
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Shea Butter
Deep nourishment and lasting softness for skin, hair, and body
Shea butter is a rich, plant-derived moisturizer known for its ability to deeply condition and soften hair and skin. It helps support smoother texture, improved manageability, and a healthier-looking finish without feeling overly heavy. It helps moisturize and soften hair and skin, supports smoother-looking texture and manageability, provides conditioning nourishment, and helps improve the feel of dry or rough areas.
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Hydroxapitite
Enamel support and smooth tooth feel for oral care
A biomimetic mineral that closely resembles the natural structure of tooth enamel. Micro hydroxyapatite helps support enamel strength, contributing to a smoother, cleaner tooth surface with regular use, while being less invasive than the popular nano-hydroxapitite. It helps support enamel strength and smoother-feeling teeth, designed for daily oral care routines, and is a non-fluoride mineral alternative.
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Mineral Salt (Potassium Alum)
Mineral odor protection for skin and body
A naturally occurring mineral salt used to help neutralize odor-causing bacteria without blocking sweat. Potassium alum supports freshness while allowing the body’s natural processes to function normally. It helps neutralize odor-causing bacteria, does not block sweat glands, and suitable for fragrance-free and sensitive routines as a mineral-based deodorant.
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